Course Code: BISALES

Dynamic Customer Segmentation with RFM (Recency, Frequency and Monetary) Index by Using Tableau

Level: II

Duration: 1 day (7 hours)

This is an intermediate Tableau course for Dynamic Member Segmentation with RFM Analysis Method. RFM stands for Recency, Frequency, and Monetary value which are important indicators of a customer’s behavior.

RFM Analysis helps marketers find answers to the following questions:

  • Who are your best customers?
  • Which of your customers could contribute to your churn rate?
  • Who has the potential to become valuable customers?
  • Which of your customers can be retained?
  • Which of your customers are most likely to respond to engagement campaigns?

SCHEDULE

DATEDURATION (DAY)EARLY BIRLD/ PROMOTION (HK$)STANDARD (HK$)ENROLL NOW
Jun 26, 20241Early Bird Promotion-2,900
Aug 26, 20241Early Bird Promotion2,6002,900
Oct 10, 20241Early Bird Promotion2,6002,900
Dec 10, 20241Early Bird Promotion2,6002,900

ConfirmedNewEarly BirdPromotion

 

For further details of this course, please contact us at 2864 2490 or email to [email protected].