Course Code: BISALES

Dynamic Customer Segmentation with RFM (Recency, Frequency and Monetary) Index by Using Tableau

Level: II

Duration: 1 day (7 hours)

This is an intermediate Tableau course for Dynamic Member Segmentation with RFM Analysis Method. RFM stands for Recency, Frequency, and Monetary value which are important indicators of a customer’s behavior.

RFM Analysis helps marketers find answers to the following questions:

  • Who are your best customers?
  • Which of your customers could contribute to your churn rate?
  • Who has the potential to become valuable customers?
  • Which of your customers can be retained?
  • Which of your customers are most likely to respond to engagement campaigns?


Jun 26, 20241Early Bird Promotion-2,900
Aug 26, 20241Early Bird Promotion2,6002,900
Oct 10, 20241Early Bird Promotion2,6002,900
Dec 10, 20241Early Bird Promotion2,6002,900

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For further details of this course, please contact us at 2864 2490 or email to [email protected].