Course Code: BISALES
Dynamic Customer Segmentation with RFM (Recency, Frequency and Monetary) Index by Using Tableau
Level: II
Duration: 1 day (7 hours)
This is an intermediate Tableau course for Dynamic Member Segmentation with RFM Analysis Method. RFM stands for Recency, Frequency, and Monetary value which are important indicators of a customer’s behavior.
RFM Analysis helps marketers find answers to the following questions:
- Who are your best customers?
- Which of your customers could contribute to your churn rate?
- Who has the potential to become valuable customers?
- Which of your customers can be retained?
- Which of your customers are most likely to respond to engagement campaigns?
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SCHEDULE
| DATE | DURATION (DAY) | EARLY BIRLD/ PROMOTION (HK$) | STANDARD (HK$) | ENROLL NOW | |||
|---|---|---|---|---|---|---|---|
| Jun 30, 2023 | 1 |  | 2,600 | 2,900 | | ||
| Aug 11, 2023 | 1 | | 2,600 | 2,900 | | ||
| Oct 17, 2023 | 1 | | 2,600 | 2,900 | | ||
| Dec 29, 2023 | 1 | | 2,600 | 2,900 | |
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For further details of this course, please contact us at 2864 2490 or email to [email protected].