Kenfil Hong Kong Limited

Find the Best Tier of Customers with a BI Solution Webinar

Anyone can do it with Tableau Public once you got the skill.

Tableau Public is FREE download – a BI platform to explore, create, and publicly share data visualizations online.

This is a marketing solution for finding and understanding your best tier of customers.

If your company owns a customer master table with sales data and you are keen on finding your best (or the second best) segment of customers for target marketing, here would be an effective solution for you.

This is a BI solution for RFM Customer/Member Segmentation. A standardized score for measuring the recency, frequency and monetary spending is assigned to each customer. The system will offer demographic and consumption analysis on the segmented customers to assist you to decide on a marketing action with more confidence.

The speaker will showcase the technique of data visualization with dynamic settings to customize your marketing focus. Believe it or not, this approach transforms sales data to useful marketing data with just a few clicks with Tableau.

The eye-catching dashboard above is a sample BI solution for customer segmentation. As the design is extraordinary, don’t miss this opportunity to watch this demonstration.  You will certainly find this webinar a worthy one.

Dec 5, 2022 (Monday)

3:00pm - 4:00pm

Cantonese with English Terminologies

Watch On-Demand

Presented by

Mr. Danny Chan

Mr Danny CHAN possesses rich project experience in information and data technologies for over 20 years in various industries, such as F&B, Retail, Supply Chain and Logistics, and Finance. Being a practitioner, he is now working as a corporate consultant and technology trainer, specializing in developing BI solutions with data automation. Mr CHAN has been teaching a broad spectrum of emerging technology courses with various local educational institutions since 2018, focusing on data analytics and visualization with Tableau and Power BI. He is the certified partner consultant with Tableau.

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